The Marketri Blog for B2B Businesses
Learn what it takes to transform your marketing function from a cost center to a profit center with insights from marketing leaders.
Marketri Blog for B2B Businesses
Part of profit-center marketing is the ability to tie the marketing to the profit. Marketri brings you in-depth reporting, connecting data from a variety of tools for a comprehensive look at marketing efforts…and more importantly, marketing results.
2 Reasons Growth-Minded Companies are Structuring Their Marketing Function Differently
Growth-minded companies typically look to marketing to drive revenue gains. Yet, structuring the marketing function to deliver a high ROI is challenging today. And that’s leading many companies to rethink old marketing structure models.
3 Ways a Fractional CGO Can Transform Your Revenue Growth in 2023
Growth is key to any B2B company’s survival. Rather than rattle off a laundry list of a Fractional CGO’s responsibilities, let’s look at 3 specific ways they can help you drive more growth next year.
2022 Rewind: Lessons Learned from the Marketri Team
2022 taught us a lot about the direction of B2B marketing. The Marketri team’s lessons learned span topics like in-person events, influencer marketing, operational readiness, growth marketing, and more.
I Flew 8,555 Miles to Plan and Party. Here’s What I Learned About B2B Brand Building on the Journey
I’ve been in the Philippines the last 11 days with my client of two years, Scrubbed. Over the past decade, the Scrubbed founders have built more
An Uncertain 2023 Makes Fractional Marketing the Way to Go for B2B Companies
As we’re all busily preparing plans and budgets for next year, the lack of clarity on what 2023 will bring is weighing on a lot
Marketing for the AEC Industry: A Q&A with Fractional CMO Sylvia Montgomery
Marketri is thrilled to introduce the newest member of our fractional CMO team, Sylvia Montgomery. Recently, Marketri’s President met with Sylvia to discuss her background, some of the challenges AEC firms often face in marketing, and tips for AEC firms looking to level up their marketing.
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