The Marketri Blog for B2B Businesses

Learn what it takes to transform your marketing function from a cost center to a profit center with insights from marketing leaders.

B2B Marketers
Trisha Gallagher

Marketing from the Inside Out: How HR and Marketing Can Align for Success

Your culture doesn’t just impact your hiring and retention; it has a significant effect on your marketing. That’s why it’s vital for your HR and marketing teams to align their efforts and create cohesive messaging that communicates your values and culture in a way that resonates just as well with buyers as it does with employees and job candidates.

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