Part analytical strategist, part creative innovator, Alison is a seasoned marketing consultant with over 10 years of experience. An “ambidextrous marketer,” she harnesses both sides of the brain to deliver comprehensive marketing programs that are fresh, intentional, and effective.
Driven by a need to understand how things work, Alison has developed diverse skillsets that range from strategic development to technical implementation. Notable areas of expertise include brand strategy, digital advertising, website development, funnel optimization, lead generation, and integrated omnichannel campaign development. She has worked both in-house and in agency settings for B2C, B2B, and B2B2C clients, spanning industries such as financial services, healthcare, manufacturing, and non-profit services.
Alison holds a BS in Advertising along with a concentration in Business Administration from the University of Florida. In her free time, she enjoys taking hikes with her Siberian Husky Mavi, attempting home improvement projects, exploring the local brewery scene, and watching Florida football.