Marketing Automation

Book Review: Think Outside the Inbox

Submitted by Amy Izzo on 03-25-11

There is so much information regarding Marketing Automation tactics available in various places on the web, it makes the subject seem a bit Marketri Book Review overwhelming. Marketing Automation is still not widely understood or practiced by B2B businesses. In bits and pieces, perhaps it is (CRM systems, email marketing campaigns, social media tools) but there are marketing automation systems that provide a way to integrate all these tools into a single platform where you have all the information in one place, allowing for easier measurement of the effectiveness of the campaigns. So, where would you get started?

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Firm Overview

Debbie Andrews explains her vision

"Marketri was founded to help small to mid-sized B2B companies grow and prosper through cost effective, results-driven marketing. We are the one-stop outsourced marketing department that moves our clients forward."

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What Our Clients Say

Marketri provides our business with all the resources of a full-scale marketing operation, without the full-scale overhead expense. We get strategy and detailed execution all in one, at very a fair pricing structure. Marketri's our competitive edge (that is, until you other guys figure it out).”

Robert Solarz, President
Gilmore & Associates, Inc.
Full Service Civil Engineering & Consulting

Watch as Marketri Founder and Managing Director, Debbie Andrews, shares her various roles and responsibilities at Marketri as well as how she enjoys spending her time when she’s out of the office.