The Art of the Follow Up: Why Professional Services Marketing Can Sometimes Feel Like "Professional Nudging"
It’s not exactly breaking news that inbound marketing is the reigning king of conversation (and recommendations) in the marketing world as of late. So, does that mean that good ole’ outbound marketing is dead? Not the way I see it! While inbound marketing has tremendous benefits and a lower cost per lead compared to outbound marketing, I believe the two approaches can work together. Like peanut butter and jelly, inbound marketing and outbound marketing enhance each other, resulting in a more successful marketing strategy than either could produce alone!
Can You Handle the Truth? Realize Greater Future Marketing Success with a Comprehensive Marketing Assessment
Kaffee: Colonel Jessup, did you order the Code Red?!
Judge:You don't have to answer that question!
Jessup:I'll answer the question. You want answers?
Kaffee:I think I'm entitled.
Jessup:You want answers?!
Kaffee:I want the truth!
Jessup:You can't handle the truth!
A Few Great Marketers…..
Moving out of Your Comfort Zone: Embracing Marketing Plans and Tactics to Take Your B2B Organization to the Next Level
What feels great to some firms may be “over the top” for others
Take a trip back to the late 1980s (yes, even if you were just a baby) to the classic scene from the movie When Harry Met Sally. Sally Albright and Harry Burns were on the path to prove that men and women can “just be friends.” Well, that is until Sally decided to rev their friendship up to the next level. She was ready to venture into the unknown, take some risks and score a return. Harry, who wasn’t ready to “Partake in the Pecan Pie,” was comfortable to stick to the status quo and savor the benefits of a straight-forward and comfy relationship.
Sorry Harry - In the B2B marketing world of today, company management need to have their eyes wide open, embrace change and push their comfort zones to the limit. As B2B marketers, is it our job to ensure annual marketing plans always make our colleagues feel at least slightly uneasy! And this year, the Marketri team has plenty of innovative ideas on tap to do just that. Here are a few of the tactics that we are including in many of our recent B2B marketing plans:
The Perfect Inbound Marketing Recipe?
145,000 – that is the number of results that I got when Googling, “chicken parm recipes.” My guess is that excluding duplicates, there are recipe variations well into the six figures. I’ll bet there are some fantastic ones that only the gourmet types – and that wouldn’t include me – can make as well as some that can be whipped up by a novice in a flash. The bottom line is that the recipe chosen will depend on the need, preference and skill set of the cook. The same dinner bell rings true for Inbound Marketing programs – there is no one perfect recipe that every firm should use.
Have you ever wandered by the cookie stand in the mall looking for samples? Just one little bite that is virtually calorie-free is all you need! After all, the first taste is the most powerful, tickling all of your taste buds and leaving you, for the most part, pretty satisfied. Recently, the concept of Fractional CMO has come to my attention. This blog post explores its value proposition and whether getting a piece of a senior marketing professional has the same effect as that “oh so wonderful” bite size morsel.
I love a good healthy marketing debate over a Cobb salad lunch! Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional services firm. On one side of the ring was me – the experienced and competitive B2B marketer. On the other side was a people-oriented Partner with over 30 years under his belt. On the ropes - a business development professional who was new to the firm and to the professional services industry. In the middle of the ring was the referee disguised as the firm’s Managing Partner. We hadn’t even ordered our salads as the first round began!