They say it’s better to give than to receive, but in the case of LinkedIn, it’s best to do both. From the list gathered in Tip 1 (Building Your Profile), it's time to take action as third party endorsements are extremely effective marketing tools.
Start with Giving: You can recommend a former colleague, a current or past service provider, and / or a client with whom you have used their product or service. Be sure that you have a true basis for your recommendation. When you craft your recommendation, you should:
Discuss the basis for your recommendation (how, why and when you used their product / service)
Share the attributes of the person that you most appreciate
Describe how this person helped you achieve either personal or business goals
Provide insight as to what type of person or company would benefit from the product, service and/or attributes that this person provides
Try to give at least 3 recommendations
Tips for Asking for Recommendations: Review your contact list and select the top 3 people you would like get endorsements from. You should consider the following:
• You worked with the company and/or this individual long enough for an opinion to be established
• You feel confident that this person / company was /is pleased with your work
• Your relationship with this company and/or individual is recent
In reaching out to a customer / client, you may want to use the following message or a slightly modified version:
Dear <person’s name>:
Thank you for your business over the past <name time period>. If you have been satisfied with the <product or service> provided to you, I would greatly appreciate an endorsement. Please only respond if you are 100% comfortable in doing so. Thanks so much for your consideration.
Word of caution – do not be upset or offended if someone doesn’t respond right away or at all. More than likely, they aren’t good writers and/or their company has a policy against endorsements. Some people may ask you to write the recommendation and they will edit and post it up to their account. That is a great opportunity and you need to try to draft it and respond within 24 hours (strike while the iron is hot). Try to obtain at least 3 recommendations over the next 2 weeks.