Marketri LinkedIn Tip 2: Endorsements – Don’t be Shy

Submitted by Debra Andrews on 10-08-10

They say it’s better to give than to receive, but in the case of LinkedIn, it’s best to do both.  From the list gathered in Tip 1 (Building Your Profile), it's time to take action as third party endorsements are extremely effective marketing tools.

Start with Giving:  You can recommend a former colleague, a current or past service provider, and / or a client with whom you have used their product or service. Be sure that you have a true basis for your recommendation.  When you craft your recommendation, you should:

  • Discuss the basis for your recommendation (how, why and when you used their product / service)
  • Share the attributes of the person that you most appreciate
  • Describe how this person helped you achieve either personal or business goals
  • Provide insight as to what type of person or company would benefit from the product, service and/or attributes that this person provides
 
Try to give at least 3 recommendations
 
 
Tips for Asking for Recommendations:  Review your contact list and select the top 3 people you would like get endorsements from.   You should consider the following:
 
• You worked with the company and/or this individual long enough for an opinion to be established
• You feel confident that this person / company was /is pleased with your work
• Your relationship with this company and/or individual is recent
 
In reaching out to a customer / client, you may want to use the following message or a slightly modified version:
 
Dear <person’s name>:
 
Thank you for your business over the past <name time period>.  If you have been satisfied with the <product or service> provided to you, I would greatly appreciate an endorsement.  Please only respond if you are 100% comfortable in doing so.  Thanks so much for your consideration.
 
Sincerely,
 
<Your name>
 
Word of caution – do not be upset or offended if someone doesn’t respond right away or at all.  More than likely, they aren’t good writers and/or their company has a policy against endorsements.  Some people may ask you to write the recommendation and they will edit and post it up to their account.  That is a great opportunity and you need to try to draft it and respond within 24 hours (strike while the iron is hot). Try to obtain at least 3 recommendations over the next 2 weeks.
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