That was the common response when I said I studied marketing.
“So you plan on flipping burgers, huh…” was another popular sentiment.
You see, on every college campus there are certain classes you KNOW won’t get you a job. They include: basket weaving, art history, animal husbandry, and Marketing 101. It’s commonly believed among the student population that marketing jobs disappeared alongside boy bands and palm pilots.
Ironically, it’s only because I studied marketing that I’ve landed my dream job while most of my classmates are just dreaming in bed. People may be right when they say marketing jobs are tough to find, but what they tend to forget is that good marketers put themselves in the perfect place, with the perfect people, at the perfect time—every time.
As a Marketing Coordinator at Marketri, it’s my job to help clients achieve their marketing goals on time and on budget. I use strategic planning, social media, search engine optimization, public relations, and Web site design to make sure my clients are landing the customers they want. Though I just started training on Monday, I’ve been doing this job for months now.
But until last week, my only client was me.
Like my clients, I achieved my goal because of a solid marketing strategy. I wanted to be an outsourced marketer, and I needed a plan to get me there. I needed to answer some key questions too.
•Who should I target?
•How can I reach them?
•How can I differentiate myself from the competition?
•How can I prove my value before people lose attention?
By answering these questions, I was able to create a personalized “marketing strategy” that would position me for the right job. I also educated myself about all the tools at my disposal, and I managed to effectively implement those I needed to achieve my goal. As a result, I found Marketri, the perfect place for me to start my career.
My position at Marketri will allow me to work on many types of projects while learning from three very talented marketing professionals. I will be able to grow as a marketer while helping others push their business forward. It’s a win-win, and I couldn’t be happier.
As I begin my career as a Marketing Coordinator, I hope my clients will learn from my job search. I knew how to land the perfect job, and what I knew can help any small or mid-sized business land the perfect clients.
I knew who I wanted to be. I identified the kind of job candidate I wanted to be early in my college career, and I took steps to ensure I positioned myself as such. Everything about me-- my resume, my classes, my online presence, and my experience—was specifically chosen to convey the message I wanted. Every business should know what they want to be and how they will make it happen.
I knew who I wanted to work with. In applying to jobs, I didn’t just apply anywhere. The first thing I did was identify the characteristics I wanted in an employer, and I applied only to firms that match these. Every business should know who they want to serve; a great business with very specific strengths should have great customers with very specific needs.
I knew the tools at my disposal. There are a lot of new tools (social media, search engines, Web sites, blogs, email) in the job-searching process, but the traditional tools (resume, cover letters, interviewing skills) are still very relevant. I took the time to master as many weapons as I could, and I utilized those that fit my plans. Every business should be aware of the tools available, but they should also know not every tool is necessary.
"Marketri was founded to help small to mid-sized B2B companies grow and prosper through cost effective, results-driven marketing. We are the one-stop outsourced marketing department that moves our clients forward."
Marketri provides our business with all the resources of a full-scale marketing operation, without the full-scale overhead expense. We get strategy and detailed execution all in one, at very a fair pricing structure. Marketri's our competitive edge (that is, until you other guys figure it out).”
Robert Solarz, President
Gilmore & Associates, Inc.
Full Service Civil Engineering & Consulting
When it comes to law firm marketing, establishing a legal blog with...
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