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Favorite Marketing Tools: B2B Blogging Edition
Blogging has become a ubiquitous tool for sharing opinions, whether in the personal or professional arena. Not only is blogging fun and easy to do, it is a great tool that can help improve the success of your B2B marketing plan. We’ve previously explained the why and the how-to’s of B2B blogging, which I highly recommend if you are just getting started. For those of you who have already started to dabble, here are some tools to help you increase the viewership of your blog. Enjoy!
Triberr is a free tool that allows you to multiply the reach of your blog posts. This is accomplished by joining Tribes, which are communities of bloggers that share an interest in your blogging topics and/or style. For example, a few Tribes that I have my eye on at the moment are B2B Marketing, Social Media for Law Firms and Minute Marketing. Once you are a member of the Tribe or Tribes, each member of the Tribe will retweet your newly published blog posts. As a member of the Tribe you do the same for the others. This allows your blog posts to be amplified across the social media space and allows you to achieve a reach that would be hard to do on your own.
One of the best things about Triberr is that all of the sharing is automated so that you can focus on engaging with your followers on your social media platforms. In my opinion, the one downside of Triberr is that you must receive an invite in order to join a particular Tribe. The best thing to do to overcome this hurdle would be to browse the existing Tribes and request an invite, or reach out to your Tweeps on Twitter and see if you can get an invite that way.
OnlyWire allows you to auto-submit your blog content to over fifty of the top social media sites, including Facebook, Twitter and LinkedIn. You can set up your OnlyWire account to access just about any of your social media profiles, even a specific Facebook group or LinkedIn group. The major advantage of this tool is how much time you can save by using it. We all know the importance of publicizing fresh blog content using social media, but logging in to each site and entering the information can be a huge drain on your time. With OnlyWire you can distribute your content to tons of networks with the click of a button. OnlyWire also helps you to drive more visitors to your page and boost your blog post’s search engine ranking. The free option allows for up to 300 submissions per month.
BlogDash is a blogger outreach tool that allows for companies with a story or campaign to connect with bloggers who actually want to be pitched to. There are two simple components to the site; the bloggers and the companies who want to pitch to them. Bloggers choose which kinds of opportunities they're open to being pitched about and how they want to be pitched to, resulting in more potential content for their blogs and more interesting posts for their readers. Companies benefit by gaining access to bloggers who will actually care about their story and be receptive to it. The tool is free for bloggers and charges a reasonable monthly rate for businesses using it for PR.
Have you used these tools? Or do you have other blogging tools that you would suggest? We’d love to hear your recommendations.