The B2B Marketing Roundup: Week of October 3rd - 7th

After what felt like a couple of slow weeks in the B2B marketing arena, it seemed like I came across a lot of new and refreshing content this week. I certainly enjoyed reading up on the latest updates and have been excited to share them in our weekly roundup of our favorite B2B marketing posts. This week’s topics include an assessment of corporate blogging strategies, thoughts about how to improve the B2B service model, and more! What have you been enjoying this week?

B2B Marketing Sector Bounces Back: 57% Report Rising Budgets

Good news for the B2B marketing sector! Andrew Dalglish offers a sneak peek at the results of the B2B Barometer report which indicates a pronounced rise in budgets from 2009.

Should We Have Multiple Company Bloggers?

A great assessment of multiple, single and hybrid corporate blogging strategies, as well as the advantages and disadvantages of each approach.

What’s Missing From Your B2B Marketing Strategy?

Enjoy this quick review from Susan Fantle of the fundamentals that should be incorporated into your B2B marketing strategy.

Re-Imagining What a Law Firm Can Be: Scrapping Billable Hours for a More Client-Friendly B2B Service

This incredibly interesting article challenges other B2B firms in the professional services arena to rethink their business model in order to provide better value to clients and increase opportunities for new business.

4 Green Reasons to Capitalize on Inbound Marketing

In case you need more motivation to incorporate inbound marketing into your strategy, Kay Smith presents four green reasons to use this tactic. Read on to find out how using inbound marketing can affect your impact on deforestation, climate change, landfills and efficiency.