Recent Blog Posts
The B2B Marketing Roundup: Week of October 3rd - 7th
After what felt like a couple of slow weeks in the B2B marketing arena, it seemed like I came across a lot of new and refreshing content this week. I certainly enjoyed reading up on the latest updates and have been excited to share them in our weekly roundup of our favorite B2B marketing posts. This week’s topics include an assessment of corporate blogging strategies, thoughts about how to improve the B2B service model, and more! What have you been enjoying this week?
Good news for the B2B marketing sector! Andrew Dalglish offers a sneak peek at the results of the B2B Barometer report which indicates a pronounced rise in budgets from 2009.
A great assessment of multiple, single and hybrid corporate blogging strategies, as well as the advantages and disadvantages of each approach.
Enjoy this quick review from Susan Fantle of the fundamentals that should be incorporated into your B2B marketing strategy.
This incredibly interesting article challenges other B2B firms in the professional services arena to rethink their business model in order to provide better value to clients and increase opportunities for new business.
In case you need more motivation to incorporate inbound marketing into your strategy, Kay Smith presents four green reasons to use this tactic. Read on to find out how using inbound marketing can affect your impact on deforestation, climate change, landfills and efficiency.