The B2B Marketing Roundup: Week of August 1st - 5th

Take a look at our roundup of the most interesting blog posts covering B2B marketing from this week! This week’s blog posts include tips for Twitter and social media processes, how to evaluate marketing tools, and a look at the strategic planning process for B2B marketers. Did we miss any great posts this week? Let us know and don’t forget to check back for next week’s roundup.

Marketing Tools and Technology – How Does A Marketer Decide?

It seems like every day there is a new tool or technology that we need to know about as marketers, but how do you decide which of these to test and use to grow your business? Michael Brenner explores this question by taking it to the pros for some great answers.

Keeping it Social: 10-Step Guide to Developing a Social Media Process

A great 10-step guide to help you develop a social media process for your business, including suggestions for listening, goal-setting, training your team, and measurement.

Are B2B Companies That Refuse to Engage in Social Media Facing Extinction?

The always on-point Mark Schaefer ponders the role of social media in marketing for B2B companies.

10 Tweetable Twitter Tips for B2B Marketers

Jeffrey Cohen offers 10 actionable tips for getting started on Twitter. These tips are great to review whether you’re a Twitter veteran or new to the game. Plus each tip is ready to Tweet, just copy and paste!

Remove the Barriers to Strategic Planning in B2B Marketing

Eric Wittlake identifies and describes four barriers to the strategic planning process for B2B marketers. A perfectly timed post as we enter the 2012 strategic planning season.